Facebook Advertising is an extremely powerful tool to get your designs in front of your potential customers. It allows us marketers to reach our target audience through detailed targeting of age, gender, location, interests, and behavior.

Let’s take the fitness mom niche from Niche to Ideas as an example:

We are able to target women 25 to 50 years of age living in the United States who are interested in a variety of fitness activities and magazines.

Here, we are intersecting the “fitness mom” category with interests of running, weightlifting, or yoga. AND they must like one of the following popular fitness magazines: Fitness, Self, or Shape. 

The more specific and targeted your niche is, the more likely your campaign will be a winner. 

By layering multiple interest intersections we are sure to catch our most enthusiastic niche. Note that you are able to intersect or broaden interests as many times as you wish on Facebook Ad Manager. 

Learn more on Advertising on Facebook by Facebook and The Beginner’ Guide to Facebook Advertising by AdEspresso.