After you’ve launched your brilliant campaign on TeeChip, be sure to share your creation with your niche. No matter how great your custom designs are, nobody will be aware of your campaign if you're not spreading its awareness. Incorporate a strategic marketing plan to direct your audience to your campaign and increase profits.
Social Media Marketing
Social media is one of several effective and cost-efficient methods for marketing your new product. In a 2014 report, findings showed US adults spent an average of 27 hours a month using the internet on the PC and 34 hours on the smartphone. Out of those 27 hours on PC, 8 hours were spent on social media, and out of the 34 hours on mobile, a whopping 16.5 hours were spent on social media. As demonstrated, there’s a large market of potential customers waiting for you online.
You don't have to be an expert at advertising to establish a successful campaign. Follow these 5 basic techniques and get headed in the right direction:
Know Your Target Audience
Target marketing involves attracting customers who are more likely to buy what you’re selling. It is crucial to know who you are targeting and why. Research on who purchases products similar to yours or have made purchases of your product in the past, and see how you can reach these users. When you are developing your social media campaign, gear your message towards the specific audience most likely interested in your campaign as opposed to creating a generic message.
A clear, specified target audience brings your content and marketing more clarity and focus. Break your target market down into four components:
- Who is in need of your product? List out basic demographic info like age, gender, hobbies, and occupation.
- Where are your customers?
- Why do your customers make the choices they make? Is there something they have in common? This personality and lifestyle information will help you understand their spending patterns.
- How do your customers behave?
Pick Your Platform
Not all social media sites are used for the same purpose. Test each platform to see how your audience responds and evaluate what channels are more successful based on your message.
Here are the most common social media sites and their functions:
Facebook – Platform that includes all types of content and promotes conversations and shares. Post a few times a week. Vary your content and get people talking, rather than merely post sales-like posts about your campaign.
Twitter - Platform that lets you engage with your users. Create a personality for your brand with Twitter and promote community engagement by responding to tweets. Keep thoughts concise.
Instagram - Platform for displaying visual content. Create eye catching posts for the user.
Pinterest - Platform that heavily favors recent content. Pin and re-pin frequently to stay relevant and appear in searches.
LinkedIn- Professional platform for networking and job searching. Keep posts professional, e.g. share PR and useful blog posts.
Google+ - Platform smilar to Facebook but with more tech-minded users on average. Google+ also helps with keywords and SEO.
Post Relevant Content
After narrowing down your target audience and preferred platform, you want to make sure you are promoting relevant content. Determine what type of messaging will match with your audience’s tastes and preferences.
Track Your Efforts
Monitor the progress of your social media campaigns to see what is working and what is not. Track how much engagement you are getting per post and see if there are any visible trends. Analyze not only the content type you're posting, but also the way it is displayed in your posts, when you are posting, and how often you are posting. Here are some examples of free sites to help track your social media analytics.
- Simply Measured
- Social Mention
Adjust Your Strategy
If Facebook isn't giving you the results you expected for example, don't be afraid to tweak your strategy and try something else. Gathering data on your social strategy is important, but it needs to be acted upon. Play around with different platforms, content, time of day, frequency, and other levers until you find the right settings that give the best results.
Many campaigns start strong and lose steam over time. Try to stay focused and patient. Social media marketing is more of a marathon rather than a sprint. Make sure to keep up with the current trends and adapt to what your audience is telling you with their engagement.
To start a campaign on TeeChip and test your social media marketing abilities, click here!